Hero — Split with image

Two-column hero with the pitch and actions beside one large image. Use it to open a landing page where a product shot or photo matters as much as the headline.

1440 × 900

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Pattern notes

When to use
Use it to open a landing page when one image (product shot, photo or illustration) carries as much weight as the pitch. Choose hero-centered-form when there is no strong visual, and hero-overlay-media when the image is the message. Variations: put the image on the left, swap it for a video or a product UI frame, or add a logo row or rating under the actions.
Hierarchy
The headline reads first (60px semibold at desktop, balanced wrapping), then the image, then the lede (18px, neutral-600, at most 512px wide) and the primary action. The eyebrow is a 14px muted label for a category or announcement. One filled primary action and one outlined secondary action. Slots: eyebrow up to 6 words, headline up to 10, lede up to 30, action labels 2–3 words.
Responsive
Below 1024px the columns stack (text first, then the image at 4:3) with a 48px gap. The headline steps from 36px to 48px at 640px and 60px at 1024px. Actions wrap when they do not fit.
Layout
One section with a 1152px (max-w-6xl) container, 24px side padding and 64px vertical padding (96px from 640px). From 1024px, two equal columns with a 64px gap, vertically centred: the text column holds an eyebrow, h1, lede and an action row; the media column holds one square image placeholder. Spacing: 16px eyebrow to headline, 24px headline to lede, 40px lede to actions, 12px between actions.
States
The primary action goes from neutral-900 to neutral-700 on hover; the secondary action fills neutral-50. Both are 44px tall with a 6px radius and show a 2px neutral-900 outline offset 2px on keyboard focus. Colour transitions use the default 150ms ease. The image placeholder is static.
Desktop wireframe
┌──────────────────────────────────────────────────────────┐
│ Eyebrow                                                  │
│ Headline that names          ┌─────────────────────────┐ │
│ the main outcome             │                         │ │
│                              │                         │ │
│ Lede: one or two sentences   │          Image          │ │
│ for the audience             │                         │ │
│                              │                         │ │
│ [Primary action] [Secondary] └─────────────────────────┘ │
└──────────────────────────────────────────────────────────┘